The #1 Agent Event in the Midwest

The largest agent-focused conference in the Midwest, Healthapalooza (HAP), is the event you won’t want to miss! With invaluable training, networking, educational workshops, and opportunities to earn CE credits, you’ll connect with industry leaders and be inspired to make the most of this year. 

July 21-22, 2025   |   Mystic Lake Center

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Why attend Healthapalooza?

Explore What Awaits You at HAP!

Healthapalooza features workshops, networking, and continuing education (CE) for insurance and financial professionals, promoting growth and collaboration.

Master Classes

Take a deep dive into sales and marketing with masterclasses led by experts on each topic relating to health insurance. Learn best practices, tools you can use, and what the experts are saying.

Continuing Education Sessions

Agents licensed to sell in any of the following states have the opportunity to earn up to 3 total CE credits at Healthapalooza: Minnesota, Wisconsin, Iowa, Illinois, Nebraska, North Dakota, and South Dakota.

Networking with Industry Leaders

Connect with carriers, SRMs, and fellow professionals to expand your network.

Who Attends

Financial Professionals

  • Network with agents and insurance partners for mutual referrals 
  • Learn new strategies from keynote speakers for sales growth 
  • Explore new technologies and programs with hands-on workshops 

Insurance Agents

  • Earn CE Credit in Medicare, Group, RSSA, and Ancillary 
  • Learn how to grow your agency, streamline your enrollment, and more tips 
  • Get a deep understanding of Medicare policies from our keynote speaker 

Carrier Partners

  • Connect face-to-face with to carriers to ask your specific questions 
  • Explore the expo to find new connections with over 25 top carriers 
  • Learn about recent changes to stay up to date on the industry 

Become a sponsor today!

Healthapalooza is possible because of our sponsors’ support and dedication to delivering the best conference in the Midwest for health insurance agents and industry partners.
Interested in becoming a sponsor?

Unlock Your Potential with Keynote Speaker Deirdre Van Nest

Join us for an inspiring session with Deirdre Van Nest, a seasoned entrepreneur dedicated to empowering others. Discover how to become an engaging communicator and elevate your entrepreneurial journey.

Stay Informed with Keynote Speaker Tom Kornfield

Get the latest information on legislative updates with
Tom Kornfield, senior advisor at ADVI Health and advisor on MA and Part D regulations and impacts. Learn from an expert in Medicare policy to gain a fresh perspective on health plans. 

Session Speakers

Stacia Rabey
Regional Sales Director
Optimyl
Thomas Drapala
Director, Strategic Partnerships
RSSA
Pam Tollas

National Sales Executive
Flex Benefits

Brian Dow

President and COO
Flex Benefits

Cindy Rowe
Kindness Ambassador
International Keynote Speaker
Michael Sir
President & Co-Founder
OneProtection
Julie Keyes
CEPA Mentor
KeyeStrategies, LLC
Annara Sundara
Senior Sales Representative
Principal Financial Group
Omar Flores Cordero
Director of Medicare
LeClair Group
Todd M. Zuerlein
VP Business Development
Smart Agent
Greg Sotebeer
President
Smart Agent
John Oberst
Chief Operating Officer
Smart Agent
Chalen Jackson
Senior Marketing Specialist
McNerney Management Group
Chet Mannige
Co-Founder and CEO
KollabRT
Healthapalooza Agenda 2025

Schedule

8:30 am - 9:30 am

Breakfast and Registration
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Minnetonka Ballroom

9:30 am - 10:00 am

Welcome to HAP 2025
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Minnetonka Ballroom

10:00 am - 11:30 am

Speaker, Deirdre Van Nest
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Minnetonka Ballroom

11:45 am - 12:15 pm

Tech Breakouts
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Conference Room TBD

12:15 pm - 1:15 pm

Lunch and Expo Time
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Minnetonka Ballroom

1:15 pm - 4:50 pm

Carrier First Looks
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Conference Room TBD

5:00 pm - 6:00 pm

Happy Hour - DBS Lounge
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Conference Room TBD

6:00 pm - 9:00 pm

HAP Bash
HAP-Location_1

Ballroom

7:30 am - 8:30 am

Breakfast and Registration
HAP-Location_1

Minnetonka Ballroom

8:30 am - 9:00 am

Welcome to HAP 2025
HAP-Location_1

Minnetonka Ballroom

9:00 am - 10:00 am

Legislative Update from Tom Kornfield
HAP-Location_1

Minnetonka Ballroom

10:15 am - 11:45 am

Workshops
HAP-Location_1

Conference Room TBD

11:45 am - 12:45 pm

Lunch and Awards
HAP-Location_1

Minnetonka Ballroom

12:45 pm - 4:10 pm

CE
HAP-Location_1

Conference Room TBD

4:10 pm - 6:15 pm

Happy Hour/Prizes
HAP-Location_1

Prefunction

Giveaway!
2 $500 Plane Tickets

HAP Bash!

Don’t miss the first day of HAP and the social highlight of the evening for your chance to reconnect with other agents, listen to live music, and enjoy getting out on the dance floor.

Thank You to Our Sponsors

Platinum
Gold
Silver

FAQs

Find answers to your questions about registration, location, and the event schedule.

Please contact christine.her@leclairgroup.com and we’ll be happy to assist you.

The event will be held at the Mystic Lake Center. This venue is conveniently located for easy access. We look forward to welcoming you there!

To find it via GPS, type in “Mystic Lake Center.” Or, you may find it via the address:

2400 Mystic Lake Blvd NW
Prior Lake, MN 55372

Please note: Mystic Lake Center is not attached to Mystic Lake Casino.

If you end up at Mystic Lake Casino, you will need to drive back out to Mystic Lake Drive. Take a left and go down two streets, take a left on Dakotah Parkway. Turn left at the roundabout and drive until you reach Mystic Lake Center.

From the Minneapolis-St. Paul International Airport, the drive is about a half hour. Take a left from the airport onto Highway 5 and take 494W. In roughly ten miles, take exit 10A to merge onto US-169 S and travel eight miles. Take exit 112 for Canterbury Rd toward Scott County 83/Mystic Lake Dr, then take that road to Dakotah Parkway in Prior Lake.

You can register online through this link. Simply fill out the registration form and submit it. Confirmation will be sent to your email.

The event spans two days, July 21 and 22, 2025. Each day will feature workshops, keynote speakers, HAPBash and networking opportunities. A detailed schedule will be available closer to the event date.

Registering for Healthapalooza includes access to the conference hall on July 21 & 22 during the expo, where you may interact with carriers exhibiting products and other agents browsing the hall. You are encouraged to attend any of the educational sessions, including masterclasses covering marketing and sales topics on Monday, three keynote sessions on Tuesday morning, and an afternoon of CE sessions from our carriers on Tuesday afternoon. You are also encouraged to attend HAPBash, occurring Monday night at The Meadows at Mystic Lake.

Healthapalooza 2025 Registration Cancellation Policy

If a registrant is unable to attend the conference for any reason, they may transfer the registration, by prior arrangement with LeClair, to someone else from the same company. Where the registrant is unable to attend and is not in a position to transfer their place to another person, then the following applies:
Cancellations will incur a $50 fee.

Event Highlights

Explore moments from our inspiring health insurance conference

Stacia Rabey

Regional Sales Director
Optimyl

Stacia Rabey is the Regional Sales Director at Optimyl Benefits, where she specializes in level-funded health insurance solutions. With a strong background in benefits strategy and client relationship management, Stacia is committed to helping producers and businesses navigate cost-effective healthcare options. Outside of work, she’s a proud wife and devoted mom to three daughters, balancing a thriving career with a busy family life.

Thomas Drapala

Director, Strategic Partnerships
RSSA

Thomas Drapala, RSSA, is the Director of Strategic Partnerships at RSSA®, the premier provider of Social Security education and software for financial and insurance professionals. In his role, Tom leads national initiatives to empower agents and advisors with the tools, training, and support they need to integrate Social Security planning into their practice. A respected speaker and educator, he has presented at industry conferences and events across the country, helping professionals enhance client value and grow their business through strategic Social Security guidance. Tom holds a Master’s degree in Financial Management from LIU Post and lives on Long Island with his wife and three children.

Pam Tollas

National Sales Executive
Flex Beneftis

Pam is responsible for managing broker relationships and sales support including training on products, tools and sales best practices. Pam brings over 25 years of professional experience to the Flex Benefits team. She has worked within the industry in new business, retention, and account management capacities her entire career, with a focus on building strong business relationships.

Brian Dow

President and COO 
Flex Benefits

Brian has three decades of experience in health insurance operations, sales and marketing. He brings a pragmatic perspective, often looking to simplify and streamline complicated insurance practices. A master’s degree in venture management has fueled a career of building new ventures in the corporate world – most recently serving in the role of Chief Operating Officer for IHC Specialty Benefits, a leading insurance distribution company.

Cindy Rowe

Kindness Ambassador
International Keynote Speaker

Recognized as a “Top 50 Women Public Speakers of 2024”, Cindy is a dynamic professional speaker, trainer, and passionate entrepreneur. Having built two successful companies from the ground up, she’s an
influential thought leader in her community who works tirelessly to change the narrative around kindness.

Leveraging her experience in sales, marketing, and organizational communication, Cindy shares evidence-based strategies with companies, organizations, and schools that improve employee culture and positively impact the bottom line. When she’s not speaking on stage, Cindy helps entrepreneurs grow their small businesses as the Chief Marketing Rockstar of Cindy Rowe Marketing. She is also leading the charge to turn kindness into a social movement as Founder/CEO of Be Kind Crew and creator of The Kindness Advantage podcast.

Cindy thrives as a speaker; for years, she’s been inspiring and influencing audiences of all ages and walks of life. Her message sparks a shift toward intentional kindness that has the power to spread kindness across teams, communities, and all over the world.

Michael Sir, RHU

President & Co-Founder
OneProtection

Mike has been an industry leader in the Disability insurance arena for over 38 years and spent 23 years with Principal Financial Group as a DI Regional Vice President prior to his retirement in 2020.

Mike  is a member of NAIFA and the International DI Society. 

Mike, along with his business partner, James Leary, currently own and operate OneProtection.  OneProtection is an income protection presentation software  designed to help financial professionals better educate, demonstrate and bring clarity to their clients in this critical area of planning

Mike is the father of three amazing daughters and spends his free time traveling, hiking, skiing, biking and playing bass guitar in the praise band at his church.

Julie Keyes

CEPA Mentor
KeyeStrategies, LLC

Julie Keyes is a Business Consultant and Certified Exit Planner based in Central Minnesota. Her company, KeyeStrategies has worked with business owners of private companies since 2012.  Julie’s been an entrepreneur herself for many years and has won numerous national awards for her work in exit planning.

She a member of the Exit Planning Institute’s Thought Leadership Council and faculty, as well as a contributor to its online Academy. She instructs business owners and advisors from across the country on topics related to exit planning, strategic growth and most recently Artificial Intelligence applications.

Her speaking and teaching engagements for various professional organizations include but are not limited to: Exit Planning Institute,  Independent Electrical Contractors Association, MN State Bar Association, MN Society of CPAs, NAIFA, Women in Insurance and Financial Services, Edward Jones, Financial Planners Association, National Association of Women Business Owners, RBC, Merrill, Independent Business Brokers Association, Lincoln Financial Services, Midwest Business Brokers and Intermediaries, LeClair Group, Principal Financial Group and Frost Bank. She has produced several online programs for owners and advisors, both of which can be found on her website.

In addition to teaching and consulting, Julie’s also an author and podcaster. You can find the 2nd Edition of her book “Poised for Exit” on Amazon and Barnes and Noble. Her podcast also called “Poised for Exit” is in its 6th year, with weekly episodes that feature owners and advisors sharing stories, best practices and advice. The show is featured on Apple, Spotify, iHeart, and Google Podcasts.

She can be reached at: julie@keyestrategies.com or 763-350-5563

https://keyestrategies.com/

Annara Sundara

Senior Sales Representative
Principal Financial Group

Annara has dedicated herself over the last 26 years to helping brokers and employers accomplish their employee benefits goals and drive employee engagement, retention and organizational success. She enjoys cultivating meaningful relationships and working together to implement solutions that are mutually beneficial.

Omar Flores Cordero

Director of Medicare
LeClair Group
Omar Flores Cordero is the Director of Medicare at LeClair Group, where he leads strategic initiatives to support agents, agencies, and partners navigating the complexities of the ever-changing market. With over a decade of experience in health insurance and senior market planning, Omar is passionate about empowering professionals with the tools, training, and insights needed to serve the Medicare population with confidence and clarity.
Known for his dynamic presentations and practical guidance, Omar plays a key role in educating brokers across the country, ensuring they stay ahead in a rapidly evolving healthcare landscape. At LeClair Group, a reputable national FMO known for its excellence, he plays a crucial role in enhancing access to quality education and resources for Medicare agents.
Whether he’s designing training programs, leading strategy, or speaking at conferences, Omar brings a deep commitment to elevating agents’ ability to serve their clients.

Todd M. Zuerlein

VP Business Development
Smart Agent
Todd has 25 years of business-to-business sales experience. 15 years of Saas sales, 7 years in insurance technology sales. Previous employers include Ebix, Applied Systems, Equifax, TransAmerica, and Wolters Kluwer. In 2008 began my career in the Insurance Technology space where I was the #1 producer in the Midwest region for Applied Systems. In 2015 I became the top producer in the division at Wolters Kluwer. 

Greg Sotebeer

President
Smart Agent

Greg has more than 30 years of experience in Technical Architecture planning and Sales in the Healthcare, Medical Device, Retail, and Insurance and Financial Services Industries. Greg has a broad background helping companies like United Heathgroup, Blue Cross, Best Buy, Wellpoint, Kaiser, Mayo, Ameriprise, Kroger, and Wells Fargo design their digital decision making, Al, and operational processes. Greg published two Amazon Al books this past year. 

John Oberst

Chief Operating Officer
Smart Agent

John has over 10 years of diverse technical and sales experience working as an IT & Management Consultant. While consulting, some of John’s customers included companies such as Nike, 3M and Piper Sandler. John’s strengths lie in his ability to gain a comprehensive understanding of the client’s business & IT needs and cater a solution. John graduated from the University of Minnesota – Carlson School of Management with BS degrees in Finance and Management Information Systems (MIS).

Chalen Jackson

Senior Marketing Specialist
McNerney Management Group

Chalen Jackson works with top performing agents and agencies in the Medicare market to develop future-proofed growth strategies that lead to mutual triumph and lasting growth. With Senior Marketing Specialists, he has developed multiple best practices for goal-crushing sales and marketing systems and helps agents grow with confidence that they are on the right side of the regs without hindering their potential. Chalen currently serves as the President of NABIP-Missouri, and as the Chair of NABIP’s Medicare Advisory Group, in addition to being a regular guest on the popular Medicare Cafe webshow. When he is not digesting the latest drug pricing scheme or fixated on this year’s regulatory changes, you can find Chalen working towards his goal of catching fish in all 50 states by age 50, and spending time with his family roaming the woods and waters of central Missouri.

Chett Mannige

Co-Founder and CEO
KollabRT
Chet Mannige is co-founder and CEO of KollabRT and is part of a team that has been innovating in the InsurTech space for a decade.
Over a hundred thousand agents are currently using technology developed by the team to sell life & annuity, health and general insurance products.
 
Having provided distribution software to insurance carriers, the team realized that agents typically receive software from the top – carriers or large IMOs. There are very few companies that provide valuable technology directly to agents…Kollab flips that model.
 
Kollab was created specifically for agents first by asking: What’s one thing we can offer agents that can improve their lives, without making them change the technology they like working with?
 
Chet and his team focus on empowering agents to provide clients with better service, and in the process, help them close more business, quickly, more efficiently, with fewer errors.
 
Chet lives in Toronto, Canada with his wife and four children, and serves insurance and financial advisors in the US, Canada, the UK and the EU from Kollab’s Toronto headquarters.